As the Lifetime Health Cover deadline looms, customers continue to join Medibank Private in record numbers.
The week of 10-18 June saw a staggering 19,394 new members join Medibank, Australia's largest and only national health fund.
This easily eclipses the previous record set in the week prior, when nearly 13,000 people became Medibank Private members.
Managing director Mark Burrowes said that it was gratifying to see so many people letting Medibank Private solve their health cover needs.
"While the Federal Government initiatives have convinced many people to take out private hospital cover, we are delighted in the number of people turning to Medibank Private," Mr Burrowes said.
"People have responded to the security, stability and value that we can offer as Australia's largest private health fund. "
The record join-ups have also demonstrated that we've gotten it right with our product offerings.
"Our PackagePlus range has especially struck a chord with those looking for something extra with their health insurance and this range offers both flexibility and value-for-money. "Our figures show that about 70 per cent of new members are choosing a package product," Mr Burrowes said.
Mr Burrowes said that Medibank was doing its utmost to ensure prompt and efficient customer service during this time of unprecedented demand.
"We are determined to maintain our high standards of customer service during this very busy time and additional staff have been brought on to cope with the increased demand.
"We are committed to ensuring our customers' transition to private health cover is simple, convenient and rewarding."