The role data is playing in driving our customer focus

"Data gives brilliant decisions and brilliant outcomes if you use it correctly"

Craig Rowlands, Medibank's Information Management Senior Executive, recently spoke with Data Futurology podcast host, Felipe Flores about the role data has played in helping Medibank become more customer-focused and reduce risk.

He talks about the importance of connecting with the customer to really understand their pain points, and shares how the team used data to create personalised outcomes for customers that aim to help them achieve better health and wellbeing. He also details Medibank's move from legacy systems to a cloud first data capability and the many benefits that is now delivering.